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Outsourcing gave me the freedom I desperately craved

In 2017, I made the decision to transform my personal life and in 2020 I have decided to transform all aspects of my life. But in order to achieve this, I realised I couldn’t do it alone.

As an Associate Dean of a large dual sector university and also a solo-preneur, I’d be the first to admit that I try to cram a lot in.

No two days are alike and I relish in the variety, but it does come with sacrifices. With the brand refresh of my digital marketing agency well in place. I thought it was time to take stock and look at my strengths and weaknesses.

It didn’t take me long to figure out what I don’t like. I can tell you now before I went down the path of outsourcing, I was convinced that bookkeeping and invoicing was a complex scary beast that was out to get to me.

Don’t get me wrong, I like being paid but what would take a bookkeeper 15 minutes to do, would take me hours.

As much as it might seem lazy or silly to spend money on services I could technically do them myself, it was like the decisions I made in 2017, it was a life changing decision.

Business owners don’t think about their time as an opportunity cost

For every hour I spent doing my books, this was an hour I couldn’t spend on business development or completing client work which would be bringing money into the business.

So I outsourced it and I’ve never looked back

Outsourcing this service allows me to concentrate on what I do best, which is creating unique digital marketing solutions for my clients.  It frees up my time and removes the stress of having to worry about doing something I really don’t like to do.

I looked for word of mouth and took my time finding the right business for me

For me, this decision was easy, everyone I spoke to recommended Lauretta Finis from Quick Bizness Bookkeeping Solutions to me. It’s been a successful outsourcing relationship from day one.

The best bit about it all! Lauretta is much more than a bookkeepper, she is also a trainer and delivers training on behalf of QuickBooks Online, so Lauretta ended up showing me how easy it is to do my own books.

She helped me realise that bookkeeping isn’t some scary beast. Through her teachings I’ve been able to improve the financial viability of my business, I have a greater understanding on how bookkeeping works and I have to say, I love it now!

I strongly urge anyone who is feeling overwhelmed with running their business to consider outsourcing. If costs are a worry, there are plenty of offshore options that would suit smaller budgets. The key is to take your time and do adequate research. Always ask for professional references and consider word of mouth before agreeing to the outsourcing arrangement.

If there was on aspect of your business you would outsource, what would it be? I’d love to know.

Love and light,



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