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How do I measure the success of search engine marketing campaigns?

Search engine marketing allows for business owners to measure results. If your objective is to generate awareness, you can track “impressions” and “clicks” on your paid search engine listings.

If your objective is to measure brand preference or performance of text ad creative, you can measure “click through” and “conversion” rates.

If your objective is to generate qualified leads, you can track online registrations (for newsletters, events or white papers), downloads (trials or demos), or email enquiries.

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