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What is a competitive advantage/unique selling position/point of difference?

A competitive advantage is a condition or circumstance that puts a business in a favourable or superior business position. Knowing what your competitive advantage is, is important, it helps guide your business and ensure your marketing is effective. The best way to determine your competitive advantage is to think of other business owners such as Richard Branson. What would you say is his competitive advantage? Do the same for yourself and your business.

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