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What is better Google Adwords or social media advertising?

The key difference for advertisers to understand between social media and Google lies in the purpose behind the advertising.

Time spent on social media tends to be than longer Google search, which would make social media, the preferred option for building brand awareness.

Google AdWords is the ideal venue for business looking to drive clicks and conversions for specific products; Google searchers often have a specific intent in mind, while users often go to social media for social reasons.

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