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What is branding?

Your brand should reflect what your business stands for and what sets it apart from your competitors – it expresses the qualities, strengths and ‘personality’ of your business.

Creating a strong brand involves in-depth research to work out why customers should be attracted to your business. A strong brand will help customers to remember your business and feel greater confidence that your products or services will suit their needs. Customers tend to be loyal to a brand they trust.

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