Using hashtags and tags allows you to instantly connect with users and companies. Tagging someone ensures your post is linked directly to their account, and the users and companies get a notification that they’ve been mentioned. It’s a great way to gain traction and build brand awareness.
- Add a “via @username” to the end of stories you share. Most often, the “via” references the author who wrote the story or the site that published it.
- Add a “HT @username” to credit those who turned you onto a story or idea. HT is shorthand for “hat tip,” the practice of tipping one’s hat toward another person to say thanks.