Social media acts as a form of word and mouth and is a major driver of website traffic. Studies have shown that social media users surveyed were at least somewhat likely to make a purchase after seeing a friend’s post. Chances are your brand or your industry is being mentioned in social media. If you aren’t social, it is likely your competitors are.
"All that is gold does not glitter,
Not all those who wander are lost."
J. R. R. Tolkien